Mobile Friendly is User Friendly
Creating a simple and easy to navigate mobile experience is essential in today’s highly connected world. Responsive design allows websites to reformat their content (position of elements, number of columns, image size, etc.) based on the device and screen size of the user.
This technology allows the site to automatically adapt to any screen or window size from large monitors, to laptops, to mobile devices of all types including Android, Blackberry and iPhone.
This sort of architecture requires careful planning and execution, but is well worth the effort because of the improved user experience and search engine optimization benefits.