Brand positioning defines who you are, what you stand for and what you consistently deliver to customers, employees and vendors. In other words, your brand positioning is how you tell your unique story.
Common sense tells us that in order to figure out where you are going, we first must determine where you are. This is exactly what our brand consulting practice aims to discover by getting to the heart of what differentiates you from the competition.
By focusing in on what’s relevant and true about your brand today, we arm ourselves with key insights that allow us to move your brand forward tomorrow.
We use investigation and brand research to dig deep, uncovering brand perceptions (from customers and employees), identifying potential issues and illuminating advantages that can be leveraged. Research is a critical component of our creative process and we offer solutions for companies of all sizes.
Our research culminates with a brand positioning strategy that clearly defines and differentiates your company from your competitors. The strategy acts as a road map for all future marketing, PR and business communication efforts and contains the following elements: